DOT Audiences is a platform that serves as a marketplace for Web3 marketing, offering solutions for crypto and Web3 marketers. It provides services such as advertising on top crypto sites, press releases, influencers, sponsored content, and a crypto PR marketplace. The platform emphasizes growth and offers opportunities for publishers to diversify their revenue effortlessly. Additionally, DOT Audiences engages in marketing hacks, shares crypto news, web3 updates, and occasional memes on social media platforms like Twitter. Overall, DOT Audiences focuses on providing innovative marketing solutions tailored to the needs of the crypto and Web3 industries.
DOT Audiences offers various types of ads, including:
- Crypto Ad Network: This service allows for advertising on top crypto sites.
- Press Releases: DOT Audiences facilitates the distribution of press releases related to the crypto and Web3 industries.
- Influencers: The platform connects brands with influencers in the crypto and Web3 spaces for sponsored content opportunities.
- Sponsored Content: DOT Audiences offers sponsored content solutions for crypto and Web3 marketers.
- Crypto PR Marketplace: This service provides a platform for crypto and Web3 marketers to find and engage with PR services and professionals for their marketing needs[1].
DOT Audiences offers the following pricing models for their ads:
- CPM (Cost Per Mille): DOT Audiences offers a CPM pricing model, which charges advertisers based on the number of impressions their ads receive. The CPM formula is (Cost of the Ad / Number of Impressions) x 1,000.[1]
- CPC (Cost Per Click): In addition to CPM, DOT Audiences also offers a CPC pricing model, which charges advertisers based on the number of clicks their ads receive. The CPC formula is (Cost of the Ad / Number of Clicks).[1][4]
- Credit System: DOT Audiences facilitates a credit system for their advertising services, allowing advertisers to ensure they receive value for their advertising budget.
So in summary, DOT Audiences provides both CPM and CPC pricing models, as well as a credit system, to give advertisers flexibility and control over their crypto and Web3 marketing campaigns.[1]
The minimum budget required to advertise on DOT Audiences varies depending on the type of campaign and the level of targeting. For testing and researching a broader range of industries, a low budget of around $300 per month (approximately $10 a day for 30 days) can be used. For retargeting campaigns aimed at conversions, a budget of $500 - $1,000 is ideal. Additionally, for a more comprehensive campaign strategy over several months, budgets ranging from $3,000 to $5,000 per month are recommended.