Benefits and Risks of Angel Investing  (Early-Stage Startups)
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Benefits and Risks of Angel Investing (Early-Stage Startups)

When people think of investing in startups, they often conjure images of wealthy venture capitalists who have access to a seemingly endless supply of money. While these investors can be extremely helpful for young companies, there are also other ways to get involved with angel investing that don’t require a massive bankroll or an MBA…

Company Culture: How to Create a Workplace Motivates Employees
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Company Culture: How to Create a Workplace Motivates Employees

Company culture is climbing the ranks of business buzzwords, but what does it actually mean? It’s not just about perks like free lunches and gym memberships—it’s about creating a workplace where employees feel valued, motivated, and invested in the success of your company. In this post I’ll explain how to create a healthy company culture…

Personalization: Data for Creating Relevant and Engaging Content

Personalization: Data for Creating Relevant and Engaging Content

Personalization in marketing is the ability to create specific content for individual customers, based on their past behavior. It’s not a new concept, but personalization is becoming increasingly important in the age of big data and machine learning. Personalization can be used across many facets of your business: from website design to email marketing to…

Tips & Strategies to Build a Successful Affiliate Marketing Program

Tips & Strategies to Build a Successful Affiliate Marketing Program

Affiliate marketing is a great way to make money or get traffic if you’re smart about it! Let’s talk about what makes affiliate marketing such an attractive way of doing business, and how you can build a successful affiliate program that works for everyone involved. Get to know your audience. You don’t have to be…

Persuasive Techniques in Marketing: Influence Consumer Behavior

Persuasive Techniques in Marketing: Influence Consumer Behavior

Marketing is about influencing consumer behavior. No matter what product or service you’re marketing, your goal is to make potential customers feel a certain way. That’s why the way you phrase your message can make all the difference in how successfully it resonates with your target audience. It’s not just about what you say—it’s also…

Fintech: The Intersection of Technology and Finance
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Fintech: The Intersection of Technology and Finance

The financial industry is evolving. More specifically, it’s undergoing a digital transformation. The term fintech refers to the intersection of technology and finance, and as this space has grown rapidly in recent years, so too has its impact on financial services providers—and even consumers. So what does this mean for banks? It means that if…